UNOSOF - ERP Redesign

Overview

UNOSOF is an enterprise-level farm management SaaS tailored for the floral industry, supporting complex operations and high-demand seasons such as Valentine’s Day and Mother’s Day. The platform enables businesses to manage inventory, logistics, and production through data-intensive workflows.

Challenge

As the platform scaled, its interface struggled to keep up with user growth and complexity. The existing UI was not intuitive, making onboarding difficult for new users while also creating resistance among long-time users accustomed to the previous system.

Additionally, the application relied heavily on large, data-dense tables that were not optimized for different screen sizes, especially mobile. This created friction in critical workflows such as inventory management and customer operations.

From the original system, key usability issues included:

• Overloaded interfaces with poor information hierarchy
• Disorganized filters and controls
• Limited accessibility across devices (no mobile version initially)

Approach

The redesign focused on transforming the system into a more intuitive and scalable experience without compromising its power. Instead of simplifying functionality, the goal was to improve clarity and accessibility of complex data.

Key principles included:

• Prioritizing essential information
• Reducing cognitive load
• Enabling progressive disclosure
• Designing for responsiveness from the start

Solution

The redesign began with core screens such as Login, Navigation, Inventory, and Customer Management. A modular UI system was introduced to standardize interactions and improve consistency.

Key improvements included:

• Structured Data Tables
  Reorganized layouts to improve readability and scanning

• Smart Filtering System
  Filters were categorized and prioritized, showing only the most relevant by default while allowing expansion for advanced options

• Progressive Disclosure for Mobile
  Critical data is shown upfront, with additional details accessible on demand — enabling usability even in table-heavy screens

• Improved Interactions
  Actions were moved into contextual panels, freeing space and reducing visual clutter

• Enhanced Search & Navigation
  Improved filtering, sorting, and search capabilities to speed up workflows

Outcome / Impact

The redesign significantly improved usability across the platform while maintaining its powerful capabilities.

Key outcomes:

• Improved clarity and readability of complex data
• Reduced friction in high-frequency workflows
• Enabled full mobile responsiveness for the first time
• Increased efficiency in data-heavy tasks

While exact metrics were not formally tracked, the improvements resulted in:

• Faster task completion (especially in inventory and customer flows)
• Reduced dependency on training for new users
• Higher adaptability for future growth

Learnings

Designing for enterprise systems requires balancing complexity and usability, not removing it.

• Data-heavy interfaces need structure, not simplification
• Progressive disclosure is key for responsive design
• Systems should scale not only in features, but in clarity
• Early investment in UI structure reduces long-term friction

Final Thought

This project was not just about redesigning an interface, but about transforming how users interact with complex data — making powerful tools feel intuitive and scalable.